Three leading horticulture brands work together
Bailey Nurseries, The Conard-Pyle Co., and Plant Development Services Inc. are working together in a groundbreaking joint brand coalition to enhance communication with growers, collaborate on marketing ideas and reduce material costs that help growers in the increasingly competitive economy.

The companies are working together on manufacturing input costs, like containers and tags, which account for a large part of growers' input costs. Marketing ideas are also being looked at, from media production and placement to a joint booth at the IGC show in Chicago this summer.

The first grower meeting will feature The Knock Out® Family of Roses, The Endless Summer® Collection and Encore® Azaleas. With each brand presenting its latest marketing programs and strategies, and future plant introductions to a network of over 50 growers across North America. In addition to detailed information about each brand, the meeting will feature a presentation by Jonathan Pedersen, Bailey Nurseries brand and business development manager, who will report on the company's latest consumer research from Kip Creel of Standpoint Marketing. Also, Charlie Hall from Texas A&M University, a nationally recognized expert in production and marketing of green industry crops, will speak at the opening reception and dinner.

The meeting concludes with tours of two of the biggest nurseries in the industry, Tri-B Nursery and Greenleaf Nursery. Attendees will see how these nurseries work with branded plants from prop to dock.

The response has been outstanding — the partners report there are many other growers who wanted to be included, however space was limited this year.